![]() ![]() This type of light caters to products with physical details that need to be highlighted to impress an online shopper. It's also referred to as "hard light" because it produces a smaller but more focused light surface. Here's an example of a shot using natural light:Īrtificial light includes candles, fire, and more commonly, light bulbs. You're trying to emphasize the product's surroundings, rather than specific attributes of the product.The product is used by, worn on, or shot with a person (people tend to look better in natural light).The product is shot outside or meant to be used outside.Ecommerce product shots thrive in natural light if: It's also known as "soft light" because the sun casts a larger, softer range of light than, say, a lamp shining directly on the product. Natural light refers to sunlight - simple as that. There are two types of light you can choose as your main light source: natural and artificial light. The right lighting arrangement helps you reveal those critical decision-making product features when all website visitors have to go on is a photo.Ī single lighting setup might not work for every product - a lighting arrangement that works for some products might weaken the appearance of others. Remember, buyers get the best look at an item in person, where they can see everything they need to before purchasing. Never underestimate how certain types of light can improve (or hinder) your product photography. Choose natural light or artificial light. Once you determine which mount you'll need, set it up in front of your product, and consider putting three pieces of tape on the ground to mark where you'd like to keep each leg of your tripod over the course of the shoot. The adapter grips the sides of your smartphone and can screw into either type of tripod, allowing you to operate the camera controls with the phone screen facing outward and toward you. The underside of most professional-grade cameras has a screw hole just for this purpose, but smartphones can use the following adapter: There's often a screw on the top of your tripod which attaches to your camera to hold it in place. You can bend its legs and place it on different surfaces to get the angle you need. This is a tradition tripod - there are traditional tripods available for both cameras and smartphones.Ī flexible tripod can be manipulated in a number of ways. Here are two types of tripods to consider. And luckily, buying one isn't always the big, industrial-sized investment it used to be. ![]() To ensure consistency across your products, you'll need a tripod. But as your business grows, and you take more photos of more products, it can be difficult to standardize the product's orientation in each photo when shooting handheld. There's no harm in holding your camera yourself when shooting just a few product photos for your ecommerce website. If you rest your camera on, say, a stack of books, just be sure this arrangement doesn't change over the course of the shoot. It's just too easy for this makeshift setup to slide around during the shoot and cause inconsistencies in your photos' appearance. Shoot from a tripod for photo consistency.īefore explaining tripods, I'm obligated to start with a cardinal rule: Don't prop your phone against something sturdy to aim your lens toward the subject. If you need more convincing, just check out Apple's Shot On An iPhone campaignand the photos that have resulted from it over the years such as this one: Newer smartphones boast powerful camera lenses and settings that allow you to optimize your shots for the different types of light and environments you might shoot in. But for many types of products, it's completely acceptable to shoot product photos on a smartphone. If you already own a camera that fits this description, take advantage of it. This is the part where I'm supposed to convince you to invest in a high-end, 50-megapixel (MP) camera with a 100-millimeter screw-on lens. Don't be afraid to use your smartphone's camera. Here are the tips, examples, and supplies you'll need to effectively photograph and market your products in a way that makes your visitors and prospects want to convert. 6 Product Photography Tips (and Examples) for Taking Pictures That Sell Even the most basic products need the correct equipment, lighting, and space to produce beautiful images that sell shoppers right from the purchase page. To reach your target audience members whoprefer buying online, you also need to give your audience clear, eye-catching photos of your products.īut product photography isn't as simple as pointing and shooting. ![]()
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